Just over 100 years ago in Cleveland OH, a group of candy company executives decided to start their own annual event. Dubbed “Sweetest Day”, the inaugural celebration included these companies handing out candy and sweets to local orphans and shut-ins. Although their stated purpose was to let these people know that they were not forgotten members of society, critics say a more cynical motivation for the initiative – accusing the companies of trying to manufacture a new holiday that would benefit their pocketbooks.

No matter what the original intent, Sweetest Day has survived down through the years as an opportunity to encourage and support those in our lives who may be struggling in one way or another. Although candy is still routinely given, any kind gesture is considered an appropriate way to celebrate the day. For floral designs and gifts sure to lift someone’s spirits on October 21, stop by Mission Viejo Florist. 

Did You Know? Sweetest Day is not a romantic holiday by design, but vendors say that the overwhelming majority of gifts purchased are romantic in nature. In fact, some have taken to calling the day “little Valentine’s Day”.

Flowers are scientifically proven to have a positive effect on well-being and mood. We love roses, carnations, and lilies in shades of pink and purple – like in our Blooms for Her bouquet, above; or Fragrance of Spring, below. No matter your choice of flower, sending them to people you care about is always a sweet gesture. 

Sweetest Day gives us a wonderful opportunity to do something nice for someone “just because”. If you are looking for a way to let them know you are thinking about them, look no further than Mission Viejo Florist. On this day and every day, our beautiful floral designs are the perfect gift.